Musings
Sales Funnel Serves Sales People, Not Users
I have experienced several digital projects this past year where the expressed business goal was to get users to get into the sales funnel as fast as possible. And that is problematic because users do not want to be “funneled”. The easiest way to do that is to get them
Musings
Illusion of Completeness
What is the Illusion of Completeness? The illusion of completeness is a usability issue, leading users to miss out on relevant content on a web page. This occurs when users do not realize that there is more content to be explored on a page because the design suggests that they reached
Musings
Desirable Difficulty in UX
I have been thinking about the notion of desirable difficulty – a concept first formalized by Bjork (1994), which basically says that retention of a material is enhanced if it is presented or practiced in a way that purposefully makes it more difficult than it needs to be. So if
Musings
Hamburger Menu
I am not a blogging kind of person, but I want to keep track of good and thought-provoking ideas. Ideas come in all shapes – visual, readings, reactions, what not. So this is more of a notebook than anything. With that big bang announcement, let me get started. I have