Regression OLS with Python Data analysis and coding are part of the skill set of a UX researcher – especially when working with quantitative data. There are so many sources of information to learn from – but in my experience, they are not equally useful, or functional. This is the […]
We have had AI around for more than a decade now, but for most people, there was nothing earth-shattering about it. As in, humans did not see their world change in a dramatic way just because there was a chatbot on their bank’s website, or their email client sorted their
Most B2B software includes displays of data, including dashboards and charts. While many of them are purely informational, the most important ones allow its users to interact with the data, or trigger some actions (either within the platform or outside of it). Just to give you some examples of possible
… what kind of research went into a probably expensive decision to build and set up vending machines for selling bitcoin in a grocery store. I am just thinking here of the user journey mapping, or maybe persona building based on shoppers frequenting Cub Foods locations (for those not familiar
A basic expectation from UX researchers is that once they are equipped with the research questions, they talk to a certain number of consumers/ participants / users, analyze the qualitative and quantitative data, and then deliver the answers. Analyzing the data is a somewhat subjective, interpretative activity: there are no
