Moderator Guide

As a UX researcher, you want to learn so that you can inform your team. Your job is basically to answer questions, confirm/reject assumptions that underlie the design of a product or service. How do you do that? You develop a toolkit of methods, which allows you to pick method(s)…

Research

Why do research? Unfortunately, research costs money and time, and thus some companies are hesitant to invest in it.  UX research does not directly translate into profit making in a way that a new machine does, so it requires some justification, Research is the foundation on which you can build your…