Moderator Guide

As a UX researcher, you want to learn so that you can inform your team. Your job is basically to answer questions, confirm/reject assumptions that underlie the design of a product or service. How do you do that? You develop a toolkit of methods, which allows you to pick method(s) …

Research

Why do research? Unfortunately, research costs money and time, and thus some¬†companies are hesitant to invest in it. ¬†UX research does not directly translate into profit making in a way that a new machine does, so it requires some justification, Research is the foundation on which you can build your …