I am an experienced UX consultant with expertise in information architecture, UX strategy, and user research, analyzing qualitative and quantitative data to unearth actionable insights.  Grasping the big picture and identifying the underlying problems is the main asset I bring to the table.  My skillset includes prototyping and front-end development. My UX work spans retail, finance, HR, and education. I have contributed to the development of employee-facing, customer-facing, and B2B solutions for mobile, desktop, VR, and ATM platforms.

Work Experience

Lead UX Researcher @Microsoft – Cognitive Services | April 2021 – present

Sr. Design Researcher @Wondros | November 2020 – February 2021

Co-leading pilot programs with a goal to increase veteran engagement in longitudinal clinical studies and create a more connected and collaborating system of research. Work phases include identifying stakeholders, conducting in-depth personal interviews, mapping the ecological system, creating and evaluating design solutions.

Consultant @ Information Architecture Conference | August 2020 – present

  • copy editing for Clear English
  • Accessibility consulting for the conference (event), and the website
  • IA work on the website (tree testing and  navigation)

Lead UX Researcher @ AnswerLab | October 2018 – April 2020

  • Provided insights through
    • email and intercept surveys in the Online Grocery and Automotive industries
    • countless remote usability tests using Userzoom
    • in-depth interviews and usability tests face-to-face and remotely for Facebook, Google, Discover, and Walmart. 
    • literature review on Generation Z

UX Consultant   2013 – 2018

@ Shermer Digital Agency, Minneapolis, MN –

Project: ADP B2B website redesign
  • Conducted in-depth interviews with prospective users
  • Designed KANO survey to explore the desirability of components of a B2B website

@ USBank – Omnichannel UX Group

Project: Mortgage Funnel
  • Conducted in-depth interviews to uncover users’ mental models about mortgage applications
  • Designed and analyzed KANO surveys on to identify desirable contents and formats for the bank’s mortgage website
  • Conducted A/B testing
  • Conducted usability testing
Project: Common Transactions for mobile, desktop, ATM and in-branch
  • Conducted in-depth interviews with stakeholders
  • Ran and analyzed sequential card-sorting to explore users’ mental models of common transactions (withdrawal, deposit, transfer, bill pay) to map parities of
Project: Express Consent – 8-week-long Design Sprint
  • Conducted competitive analysis to explore how other financial institutions address the legal requirement of express consent
  • Conducted weekly usability testing in an agile environment
  • Advocated for users in iterative whiteboarding sessions

@ Best Buy

Project: Employee-facing application to activate cell phone plans
  • Conducted in-depth interviews with employees
  • Ran and analyzed sequential card-sorting to understand employees’ mental model of cell phone activation
  • Moderated usability tests on cell phone application prototypes

@ the University of St. Thomas

Project: consulting on the learning management system (LMS) redesign
  • Identified usability criteria for LMS in higher education
  • Evaluated Blackboard LMS for usability
  • Developed user personas and data-driven journey maps
  • Developed wireframes using Axure RP and Balsamiq

@ Macmillan Learning

Project:  Statistics Learning Online products
  • Conducted heuristic evaluation for e-learning products for undergraduate and graduate statistics courses

@ Kissed by UX LLC.

Project:  Start-ups and small businesses creating a digital presence

  • Consulted on content strategy, usability, and desirability of business and portfolio websites
  • Developed and analyzed tree tests to identify pain points in navigation
  • Developed UX strategy

Instructor of Statistics and Research Methods

@The University of St. Thomas

    • Developed and implemented face-to-face and blended courses for undergraduate students with a focus on statistical literacy and data analysis
    • Managed students’ data collection and analysis projects

Education and Associations

  • Master’s Degree in Educational Psychology from the University of Minnesota
  • Master’s Degrees in German and English Languages and Literature from the University of Szeged
  • Interaction Design Specialization from the University of California, San Diego, through Coursera
  • Digital Accessibility training from the University of Southhampton, UK
  • Boardmember at UXPA MN, responsible for the UX mentorship program
  • Member of Interaction Design Foundation and of Information Architecture Institute

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