Category: research
If only we could talk to more of our users …. B2B edition
The bane of any UX researcher’s work is finding participants to get relevant information. Well, in some B2C contexts it may not be so difficult, as long as you make sure your participants are indeed the ones you want to talk to – more on screening willing people as often…
User Testing with Minors
Minors (people under the age of 18) encompass a wide range of levels in physical, social, emotional and cognitive development. Accordingly, some of the guidelines vary based on the participants’ age, while some of them are applicable for all ages. Overall Guidelines Recruiting COPPA – The Children’s Online Privacy Protection…
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The validity problem in UX Research
All aspiring UX researchers and designers start their training by learning about the classic tool of usability testing as the cornerstone of learning about the pain points users face when trying to complete their goal using an application. Standard curriculum stuff, really because it can be done badly, and/or professionally.…