… what kind of research went into a probably expensive decision to build and set up vending machines for selling bitcoin in a grocery store. I am just thinking here of the user journey mapping, or maybe persona building based on shoppers frequenting Cub Foods locations (for those not familiar with this relatively low-priced grocery store chain). But in all honesty, I just can’t wrap my mind around it.
Is there a segment of customers who is comfortable investing their money in a public place (this was right next to the exit of the store) – so they do not have access to internet anywhere else, and at the same time into bitcoin?
